“How can we symbolise rhythm?”
“With a metronome?”
Super Rhythm Trax is a new imprint from London DJ Jerome Hill which takes its influence from 1980s/90s Chicago house music. The brief for these labels was to design something reminiscent of the artworks that came from that scene at the time. Records were knocked out fast and on a budget with only plain sleeves. Labels were often designed by the recording artists. Over time as distributors and copyright info changed they would look increasingly cut-and pasted together, with badly drawn logos and printing methods so poor that the records looked jaded even when they were fresh off the press.
To achieve a similar effect Charlie printed, scanned and reprinted the label designs several times over so that they had an authentically "grungy" feel. He looked out for the kind of pressing anomalies that can take place such as when offcuts of molten vinyl bleed over the label or a label has been cut off-centre.
The resulting design was handed over as a photoshop template package to Jerome so that he could handle the subsequent releases himself. The package included layers with varying levels of distress which could be applied and advice on how to keep the colour scheme consistent across multiple releases.
Towards the bottom of this page are some original Chicago house labels which inspired the layout and colour palette.